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Cookies Notice and Privacy Policy


We use cookies on our website For more information about cookies and how we use them please read our IDS Cookies Policy Section below. 

In line with privacy regulations, we will not drop non-essential cookies onto your system without your prior consent. Whilst acceptance of all cookies does help us to improve our website (and do not collect any personally identifiable information), you are not forced to accept these (UPDATE COMING), and our website will function perfectly OK without doing so.

Please note that our website may log the IP address you are visiting from to help deliver appropriate content to you. This is server-side and does not utilise a cookie.

IDS use a Third Party called Lead Forensics to track businesses that visit our site through IP Address tracking technology. This helps to identify businesses visiting our website and the products they are interested in. It also enables us analyse data about web page traffic to develop and improve our website and generate leads from the company contact details identified.


We use Google Analytics, to collect standard internet log information and details of visitor behavior patterns.  We do this to track the total number of visitors to different parts of our website.  This information is only processed in a way that does not identify anyone.  We do not make and do not allow Google to make, any attempt to find out the identities of those visiting our website.

You can opt out of being tracked by Google Analytics across all websites, by going to Alternatively, some web browsers may have plug-ins that enable analytical cookies to be blocked. 

If you have any questions about the cookies that we use or this cookie policy, feel free to email us at:


Cookies we use –

Cookie Name and Category


Expires After

Analytics (non-essential)

_gat_gtag_UA                Google Analytics

_gid                  Google Analytics

_ga                   Google Analytics


Google Analytics (non-essential performance cookies). These cookies are used to collect information about how visitors use our website. We use the information to help us improve the website.

The cookies collect information in an anonymous form (no personal data), including the number of visitors to the website, where visitors have come to the website from, and the pages they visited on this site.

1 minute 

24 hours

1 year, 1 month, 4 days



Used by our website load balancer




Used by our website load balancer




For Security Checks


Analytics (non-essential)


Used by our website for error tracking

1 year

Analytics (non-essential)


Used by our website for error tracking


30 minutes

Chat (non-essential)







Hubspot – Live Chat

With the Consent to collect chat cookies setting enabled, HubSpot will prompt visitors for consent to drop a cookie in their browser before they start a chat or when they attempt to the leave the page during a chat conversation. This cookie is used to interact with website visitors and provide a visitor's chat history.


6 months

30 minutes

6 months

6 months


30 minutes


IDS uses cookies to collect information. Cookies are small data files which are placed on your computer or other devices when you browse this website. They are used to ‘remember’ and record when your computer or device accesses our website. It can present tailored options based on the information stored about your last visit. Some Cookies are essential for the effective operation of our website. They are also used to analyse traffic to tailor the products and services offered and marketed to you, both on our websites and elsewhere. In most cases, cookies are not intrusive but are there to make the page work better either directly (such as essential cookies), or indirectly (such as performance (analytics) cookies to assist web designers in making the site easier to use).

Some cookies could be considered intrusive if they collect personal data or otherwise identify you as an individual and further use this data. IDS do not use such cookies on this website.


Our cookies collect information about browsing behaviour when you access this website via the same computer or device. This includes information about pages viewed and your journey in our website. We do not use cookies to collect or record information on your name, address or other contact details if you are not a business. 


The main purposes for which cookies are used are to enable IDS to collect information about your browsing patterns, including to monitor the success of marketing campaigns plus performance and proper functioning of our website.

What types of cookies are there?

At the highest level, cookies can be considered to be either:

Essential or Strictly Necessary: These cookies are essential for the proper operation of a web site. Without these cookies, the website will not perform correctly. Consent is not required for essential cookies, although they should still be listed in a cookie notice. Please see the ‘Cookies we use‘ section for any cookies we consider to be essential.

Non-essential: Anything else that does not fall within the definition of essential cookies. Typically, these are used to analyse behaviour on a website, advertising, etc. These cookies require that the visitor actively consents to them being used and must not be ‘dropped’ onto your device without such consent (UPDATE COMING).


We are required to obtain your consent for all non-essential cookies used on our website (UPDATE COMING). You can block all cookies (including essential cookies) at any time by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block essential cookies you may not be able to access parts of our site because essential cookies are required to allow it to function correctly. The method of blocking cookies differs from browser to browser, so you are advised to determine the method appropriate to your device and/or browser.

Cookie persistence can be either: 

  • Session or non-persistent cookies: these are only stored on your device during your web session and are automatically deleted when you close your browser – they usually store an anonymous session ID allowing you to browse a website without having to log in to each page.
  • Persistent cookies: a persistent cookie is stored as a file on your computer and it remains there when you close your web browser until it expires (see table below). The cookie can be read by the website that created it when you visit that website again. 

Cookies can also be categorised as follows: 

  • Performance cookies: These cookies enable us to monitor and improve the performance of our website. For example, they allow us to count visits, identify traffic sources and see which parts of the site are most popular (or the least popular). These are non-essential cookies.
  • Essential cookies: These are cookies that ensure the proper functioning of the website (e.g., cookies for login or registration, language preferences, contact forms). Essential cookies would be considered as essential for the website to function correctly and as such would not require consent.
  • Targeting/advertising cookies: These cookies can target audiences based on their browsing behaviour to deliver marketing material more relevant to you. These are non-essential cookies. IDS do not use these cookies at present.
  • Social media advertising and remarketing cookies: The LinkedIn Insight Tag and Facebook Pixel allows us to perform campaign reporting and view insights about website visitors that may come via the campaigns we run on LinkedIn or Facebook. It allows user behaviour to be tracked after they have been redirected to our website via a post or advert. With remarketing, you may see our adverts on LinkedIn or Facebook after you have visited our site. For this to happen, the Facebook Pixel and LinkedIn Insight Tag are activated when a visitor lands on a webpage, and a unique cookie is placed in their browser. Lookalike audience targeting allows us to show adverts on Facebook and LinkedIn to people who are similar to those who have already visited our website. IDS do not use these cookies at present.
  • Facebook opt out:
  • Facebook privacy policy:
  • LinkedIn opt out:
  • LinkedIn privacy policy:


Updated 20/12/2022


The Lead Forensics product is a market leading B2B sales and marketing enablement tool. It is SaaS (Software as a Service) and provides businesses with insight relating to their website visitors. Lead Forensics works on the basis of reverse business IP tracking. A small tracking code is placed on a business’ website(s) which then enables them to identify the business IP addresses of their website visitors. Lead Forensics matches the identified business IP address to a wholly owned global database of businesses and business information.

The Lead Forensics software is almost entirely focused on leveraging business related information to effectively match a business IP address with wider business data to provide valuable business related visitor information to our customers. Lead Forensics does not identify any personal IP addresses, mobile devices or any other data than that’s associated with the business.

Business related data is not applicable under GDPR - which has the intention of protecting personal data. Therefore, the majority of the Lead Forensics solution and its features are not relevant to GDPR.


An additional feature of Lead Forensics aside from the main solution, is to provide customers with the contact information of key decision makers at the organisations that have pro-actively visited the company website. As this information contains details including first name, last name, email address and LinkedIN profiles, this aspect of Lead Forensics constitutes the processing of personal data and therefore, is required to be compliant with GDPR.

Lead Forensics will only ever collect business IP addresses, which are then matched to a business profile, from there Lead Forensics offers customers the opportunity to purchase the contact details of relevant decision makers within the matched business. The data available will only relate to decision makers at the organisations that have pro-actively visited a customer’s website, in this regard it is anticipated that this data will be leveraged by the Lead Forensics customer base under the lawful basis for processing of ‘Legitimate Interests’.
It is anticipated that Lead Forensics customers will select the most appropriate point of contact from the data provided by Lead Forensics to convey a highly relevant, targeted message either by email, telephone or by post to the business address and to the point of contact. Any correspondence will be based upon their likely interest in the organisation’s product or service following their visit to the organisation’s website.

Under GDPR, Lead Forensics will only ever process necessary personal data, which is limited to first name, last name, LinkedIN profile URL and email address. Lead Forensics will process further business related data such as business IP, business name, job function and business telephone numbers. No sensitive personal data will be collected or processed in any way.

Lead Forensics customers have the option of using Lead Forensics without leveraging contact data, in which case the Lead Forensics solution is unrelated to GDPR on the basis that it will only process business data. If a customer opts to use the contact data feature of Lead Forensics, it is deemed that this will be leveraged under the lawful basis of ‘Legitimate Interests’, however the customer will be responsible for ensuring the data used is processed within their business in a method that is compliant with GDPR – each customer will be responsible for conducting their own due diligence checks and producing their own policies as applicable to their business.



Our contact details
Name: Insurance Data Solutions
Address: Moor Gardens Offices, Maldon Road, Hatfield Peverel, Chelmsford, Essex, CM3 2JP.
Phone Number: +44 (0)1245 608253

Latest Update 14/12/2022

Insurance Data Solutions (IDS) is committed to ensuring that your privacy is protected and respected in accordance with relevant data protection laws including the Data Protection Act 2018 (DPA2018) and the UK General Data Protection Regulation (UK-GDPR).

This privacy policy sets out when, why and how Insurance Data Solutions (IDS) the trading name for New City Software Ltd. collects personal data, which you provide to us, through our interactions and through our products and services and how we process and use that data. It also includes the limited conditions under which we may disclose it to others and how we keep it secure.

We are established in the United Kingdom and registered with the UK Information and Commissioners Office (ICO) as a data processor for the processing of our customer’s data, and we also act as a data controller in relation to information that we gather from job applications and our own employees and for the data we gather from marketing activities i.e. through our website.

Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. We do not sell or trade email lists with other companies and businesses, for marketing purposes.

If we need to change our privacy policy, we will always update this page and it will be reflected in the version date 14/12/22. You should check this page from time to time to ensure that you are happy with any changes.

If you have any queries regarding this Privacy Notice, you should first contact our Data Protection Officer via email: If you do not receive a reply within two working days, please telephone us on UK +44 (0)1245 608253 and request to speak to our Data Protection Officer.


(For example: Customers and potential customers who work within the insurance sector, job applicants, or potential partners.)

If you contact us through our website using chat or the contact forms and buttons where contact details are requested - you will be asked to provide your business contact details such as your email address and telephone number. This information will then be passed to the relevant department i.e. our HR or sales teams to contact you to assist you with your inquiry. By entering your information, you are consenting to us holding this information for that purpose.

In the course of assisting you with your inquiry, we may ask for your consent to use your details for further purposes such as marketing. When we do this, you will be clearly advised and your specific consent will be required before we can use your information for any other purpose. By default, no consent is assumed.
You are able to remove your consent at any time. You can do this by contacting our Data Protection Officer by email:


We do not send marketing material to members of the public (Business to Consumer). Our Marketing Team may send product-relevant marketing material or product news to our business customers or potential business customers (Business to Business) on the lawful basis of our legitimate interests. In all cases, you are provided with a link to this privacy notice and a clear means of opting out of this material.

At IDS, we procure data in various ways, according to the lawful basis of ‘Legitimate Interests'

We currently collect and process the following information:
Personal identifiers, contacts and business characteristics for example: name and contact details including email addresses, business financial information, employee data and website user statistics.

If you have received correspondence from us, we will have procured your data in one of the following ways:
• You have requested information from IDS on a previous occasion.
• Someone has sent us your e-mail address requesting information about our articles and services to be sent to you.
• You or someone else has expressly shared your contact details to receive information now and in the future.
• We have previously met at an event, and your business card or contact details were handed to us willingly.
• You or a business colleague has visited our website, and we believe there is a genuine legitimate interest in our services.
• You have previously connected with a team member via LinkedIn and discussed our services.
• A team member has found your business and your contact details online, believing that your business would genuinely be interested in an IDS solution. Based upon your job function aligning with our typical customer profiles, they have made contact to introduce you to our solutions.
• Your data has been purchased by a registered third-party data supplier, which will have been segmented by industry, organisation size and job function based on our typical customer profiles. (Due diligence checks around UK GDPR compliance will have been conducted accordingly).


On our website or through third parties (recruitment sites or agencies) you may apply for a position in our organisation –
If you decide to do this, then you will be required to submit your personal details including previous employment experience and qualifications. This information is used for the specific purpose of assessing your suitability for a position in our business and we do this under the lawful basis of our legitimate interest. By applying for a position at IDS, you are consenting to the use of your personal data for this purpose. We will retain this information for 2 years for matching to future roles. You are able to remove your consent at any time. You can do this by contacting our Data Protection Officer by email:


We also receive personal information indirectly, from the following sources in the following scenarios:
As the Suppliers of the service that we provide (as data processors) to our customers (data controllers) we are required to collect, process or store the personal information of clients of our customers (e.g., Insurance policyholders, which may contain criminal convictions data).
All information is processed strictly in accordance with the instructions of our customers, under a legal contract and all data is stored securely on servers located within the United Kingdom.
Our Customers (The Data Controllers) shall ensure that it has in place all necessary consents and notices required to enable the lawful transfer of personal data to the Data Processor (IDS).

For any “subject access requests” (SAR’s), these must be made directly to our customers - your insurance provider.

As the Data Processor, we will assist our customers in responding to any request from a data subject and in ensuring compliance with its obligations under the Data Protection Legislation with respect to security, breach notifications, and consultations with supervisory authorities or regulators.  We will notify the Customer without undue delay on becoming aware of a personal data breach.
As the Supplier (Data Processor), we shall not sub-contract any of our obligations to a sub-processor with respect to the processing of this personal data without the prior written consent of the Customer (Data Controller).


As an employee or partner of our customers, if you create an account on/in our Apps, you will be asked to provide personal data about you, for example: Name, email address, password, telephone number. IDS processes such personal data for purposes of securely providing our products and services to our customers under the lawful basis of contractual obligations. Your activity on our Apps is monitored and this information is analysed and retained for auditing purposes and to help us improve the performance of our solutions.


We will only share your information with parties that you have agreed we can share it with. There are, however, certain scenarios where we may have to share your data with other parties only where this is required to comply with applicable laws and government or regulatory bodies’ lawful requests for information. Examples of these scenarios are:
• For legal reasons, we may be required to share your data with law enforcement agencies, governments, etc. This may be as part of an investigation, or it may be as part of service such as fraud prevention.
• Where your data may be required to protect against harm to the rights of property or person as permitted by law.
• Where your data may be required to prevent or protect serious physical harm to an individual.
• If IDS is involved in an acquisition, a merger, sale of assets, or liquidation.
• In order to provide the services that we offer as efficiently as possible, IDS may use third parties to perform certain functions (HR, IT, Cloud Storage, Payroll and Accounting) and in doing so, they may process customer data or employee personal data under our instruction. In all cases, IDS maintains full control of the data it is processing and has entered into a contract with each of the third parties to regulate their use of the data and to ensure compliance with all relevant legislation.


We are committed to ensuring that your information is secure. to prevent unauthorised access, alteration, destruction, disclosure or use, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect:
• Ensuring that any data that moves across an untrusted network (such as the Internet), will be encrypted using strong methods. Though the transmission of information via the internet cannot be guaranteed, we will do our best to protect your personal data but cannot guarantee the security of your data whilst in transit to our site(s). Any transmission to us is at your own risk. Once we have received your information, we use strict procedures and security features to protect it against unauthorised access or disclosure as best we can.
• Ensuring that all our employees who may come into contact with your data or the systems that process your data have sufficient knowledge and training to handle it in a confidential and secure manner.
• Ensuring that we have appropriate policies and procedures in place which instructs our employees or third parties on how to handle your data securely.
• Ensuring that we minimise access to your information to only those who need access in order to perform the service we are offering you.
• Any information that we receive from you will be stored depending on the service, but in all cases, it will be within the United Kingdom, and within highly secured data centres with multiple layers of technical and organisational controls.
• We regularly test our apps and systems for vulnerabilities which allows us to better protect your information.
• We have very strict contractual and non-disclosure agreements with any third parties we use.


Our internal IDS Data Retention Policy sets a framework around retention to ensure we hold your data for only as long as is necessary for a specified purpose and to ensure we are not storing data that we no longer need.
Your personal data will be retained as long as necessary to provide you with the services and products requested. Once our relationship has come to an end, we will either delete your personal data or anonymize your personal data, unless statutory retention requirements apply (such as for taxation purposes).
Some of the information we collect via our website is submitted to us by electronic mail. Our policy states that we retain all emails for a 7-year period after which time they are automatically deleted.
If you wish to exercise your ‘right to be forgotten or erasure’, we will need to retain basic information to avoid potentially sending you unwanted correspondence at a later date..


All data we collect from you here and subsequently process will be done so in the United Kingdom. If it becomes necessary to process data outside the European Economic Area (EEA), IDS will take all necessary measures to ensure that transfers out of the EEA are adequately protected as required by applicable data protection law together with binding and enforceable commitments of the recipient.
The European Commission has granted the United Kingdom an adequacy decision allowing the free movement of personal data between the EU and the UK.


Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control of other websites. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. This Privacy Notice only applies to this website. You should exercise caution and look at the privacy statement applicable to the website in question.


You have the right to ask us for a copy of the personal information we hold on you via a “data subject access request” You also have the right to have any inaccuracies corrected or removed, or to instruct us to cease processing your data if no longer relevant, or if there are no other legal or contractual obligations for us to do so. There is no fee for this. However, subsequent copies of such information within an unreasonably short period may be chargeable.
To request a copy of the personal data that we hold on you please contact our Data Protection Officer by email:
To respond in a faster time, it would help if you were to identify exactly what data or which particular area you are looking for. For example, all personal data we hold on you about your marketing preferences or all data you have given us in relation to job opportunities at IDS.
Please do not send us personal or sensitive data over and above the minimum requirements (such as your name and contact details) via email without prior notification and agreement, or unless explicitly requested.
Please note that unless specifically instructed, your information will be sent using the same format as that of the request. i.e., if the request was received via email, the information will normally be sent back to you via email unless you explicitly request otherwise.
Your information will be returned within one (1) month, and in a secure manner. No information will be released, and the clock will not start until your identity has been confirmed.
Please be aware that some exceptions exist in data privacy laws. This means that some data may not be able to be shared with you. An example would be any data that identifies another individual apart from yourself. Other exceptions exist such as management forecasting, information on legal proceedings, and several others. We will engage with our external legal team at all times to ensure the information we provide you (or cannot provide you) is fair and lawful. You can of course dispute what we provide and are within your rights to complain to the Information Commissioner (The ICO) if you feel you have been treated unfairly or in an unlawful manner. However, we encourage you to discuss any concerns with us in the first instance.
Please contact our Data Protection Officer by email:

Your data protection rights

Under data protection law, you have rights including:
Your right of access - You have the right to ask us for copies of your personal information.
Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.
Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.
Your right to object to processing - You have the right to object to the processing of your personal information in certain circumstances.
Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.
All requests can be verbal or written.
Please contact us at:
Phone Number: +44 (0)1245 608253
Address: The Data Protection Officer, Moor Gardens Offices, Maldon Road, Hatfield Peverel, Chelmsford, Essex, CM3 2JP.
if you wish to make a request.

How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us at
Phone Number: +44 (0)1245 608253
Address: The Data Protection Officer, Moor Gardens Offices, Maldon Road, Hatfield Peverel, Chelmsford, Essex, CM3 2JP.
You can also complain to the ICO if you are unhappy with how we have used your data.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Helpline number: 0303 123 1113
ICO website:

Insurance Data Solutions

Moor Gardens Offices, Maldon Road 

Hatfield Peverel, Chelmsford


United Kingdom

Telephone: +44 (0)1245 608253